Survey on Human Resource Management Practice in Private Sector in India
Amrit Pal Singh
Research Scholar, CMJ University, Shillong, Meghalaya
Dr. N.P. Sharma
Director NIMBUS academy of Management, Headwali, Dehradun
Download PDFAbstract
It is difficult for service firms to envision and understand the aspects which mean high quality to
consumers. Service quality allows an organization to differentiate itself from the competitors and gain a
substantial competitive advantage.
Hence, service quality is at the forefront of both the marketing literature in general and the service
marketing literature in particular (Lassar et al., 2001). Quality service is recently considered a critical
factor that enables many service organizations achieve a differential advantage over their competitors. It
has become an important research topic because of its important relationship to corporate marketing,
financial performance, and moreover firm performance.
Keywords: corporate marketing; financial performance; firm performance