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Abstract

Vigyapan: Media Vipnan me Vigyapan ki Bhumika tatha Naya Yug

Rajbeer Singh

Director, Institute of Mass Communication & Media Technology, Kurukshetra University.

56-68 Vol: 2, Issue: 1, 2012
Receiving Date: 2011-01-03
Acceptance Date: 2012-01-03
Publication Date: 2012-02-03
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Abstract

Advertising is defined as a message sent by a company seeking to promote its activities, be it a product or service. Advertising actually seeks to connect the consumer and the interested party (buyer) with the supplier and the manufacturer.

Keywords: advertisement; commerce; media

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