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Abstract

Print Media me Vigyapan ka Vishay Vishleshan

Rajbeer Singh

Director, Institute of Mass Communication & Media Technology, Kurukshetra University.

46-55 Vol: 2, Issue: 1, 2012
Receiving Date: 2011-11-29
Acceptance Date: 2011-12-28
Publication Date: 2012-01-29
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Abstract

Content analysis is a way of summarizing a topic by enumerating its various aspects. It is less about evaluation than comparing the topic based on the audience's opinion. For example, summarizing the effectiveness of a TP program is not a content analysis. Nor is it a book review.

Keywords: Print Media; Advertisement; business

References

  1. Wahl G September 2001 Advertisement for Ummi. New
  2. 2D Moz, M. 1998. Comprehensive Marketing Strategy
  3. Publications. Adaptive Specials
  4. Douglas, S.P. and Karege, 3
  5. New York Trust, Karwar
  6. Gramstorm, C Narikasahi 2000, October 20 Country view company in the beginning of advertising.
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