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Abstract

Impact of Social Media on Customer Engagement and Customer Relationship Management : SCRM2.0

Gore Pushpa Vikram

Dr Atul Ramgade

80-83 Vol: 9, Issue: 4, 2019
Receiving Date: 2019-11-22
Acceptance Date: 2019-12-02
Publication Date: 2019-12-21
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Abstract

Understanding the part of and marketing in B2B sales is usually especially important provided prolonged issues
amongst promotion and revenue sectors with respect to lead era as well as management. Social marketing is
definitely carefully pertaining to social media marketing; their organization objectives will be mainly lined up and
so the idea of storytelling instead of publicize communications is usually central to both ideas. Furthermore,
marketing can be an approach or strategy used in social media circumstances. Irrespective of the recognized
importance of social media for client engagement, fresh practices can support garden storage shed additional light
on the exclusive features of social media in the CRM framework.

Keywords: Social Network; CRM Framework; Customer Interaction; IT

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