Consumer Activism: A Study to Boycott Movement
Aamer Pasha
Download PDF
Abstract
Consumer activism is activism undertaken on behalf of consumers, to assert consumer rights. The range
of activities undertaken by consumers or NGOs to make demands or state their views about certain causes
linked directly or indirectly to a company. The activists and consumer in the movement hope to provide security
and healthy standards for employed consumers. The state should protest against profiteers, disease,
unemployment, and market fluctuations. Consumer movements challenge social order and transform it through
the propagation o ideology of consumption in hopes of dramatically changing mainstream views. The ideal goal
is to push consumers to question the morality of a purchased products origins. Consumer activist tactics can
include complete boycott of a product brand, petitioning the government, media activism, and organizing
interest groups. These days, consumer activism often happens both online and offline and can cross borders.
Keywords: Boycott Movement; consumer rights; NGOs
References
- Shaw, D.S., Newholm T. & Dickinson. (2004). R. Consumption as voting: an exploration of consumer empowerment. European Journal of Marketing, 7(5), pp.115-119.
- 2. Kozinets, R.V. and J.M. Handelman. (2004). Adversaries of Consumption: Consumer Movements, Activism, and Ideology. Journal of Consumer Research, 31, pp. 69-70
- Ibid pp.75-77.
- J.Kishtwaria, A.Sharma, N.Vyas and S.Sharma (Aug 2004) Consumer Awareness Regarding Legislation Organizations and Consumer Protection laws; Journal of Social Science. 46, pp.51- 52.
- Justice V Balakrishna Eradi (2004); Consumer Protection Jurisprudence; Law Book mart press, Salem, 3rd Ed. Vol.1, pp.36-39.
- Couldry, N., and J. Curran (Eds.). (2003). Contesting media power. Lanham: Rowman & Littlefield Publishers, Blue Ridge Summit, Ed. 5, Vol.3 pp.355-357.
- D.P.S. Verma (March 2002) Developments in Consumer Protection in India
- Bandopadhyay.S (6th Aug 2002)