International Journal of Transformations in Business Management

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

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Abstract

Vol: 10, Issue: 2 2020

Page: 12-20

CSR Essentially Means 'Prosperity For All'

Dipak Thakur

Indian companies are very actively engaged in responsible activities and are ranked on top in the latest Associated Chambers of Commerce and Industry of India (ASSOCHAM) report on CSR by Indian companies. It has become crucial for every company to become socially responsible. With the consumers becoming more cause conscious, hence the changing preferences are most likely. So CSR helps the companies to highlight sense of belongingness of the consumers with them. Further social responsibility is equally important for the economic development of the country. CSR is titled to aid the firms’ mission as well as a guide to what it stands for and will uphold to its consumers. Corporate Social Responsibility is about the care, concern and the commitment of the business organizations towards the stake holders. Good CSR activity enhances self reliance. It results in building capacity for sustenance among beneficiaries and results in inclusive growth of stakeholders. A comprehensive planning and complete involvement of the stakeholders at all the stages would ensure self sustainable CSR.

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