CSR Essentially Means 'Prosperity For All'
Dipak Thakur
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Abstract
Indian companies are very actively engaged in responsible activities and are ranked on top in the latest
Associated Chambers of Commerce and Industry of India (ASSOCHAM) report on CSR by Indian companies.
It has become crucial for every company to become socially responsible. With the consumers becoming more
cause conscious, hence the changing preferences are most likely. So CSR helps the companies to highlight
sense of belongingness of the consumers with them. Further social responsibility is equally important for the
economic development of the country. CSR is titled to aid the firms mission as well as a guide to what it
stands for and will uphold to its consumers.
Corporate Social Responsibility is about the care, concern and the commitment of the business organizations
towards the stake holders. Good CSR activity enhances self reliance. It results in building capacity for
sustenance among beneficiaries and results in inclusive growth of stakeholders. A comprehensive planning
and complete involvement of the stakeholders at all the stages would ensure self sustainable CSR.
Keywords: CSR; Prosperity for All; ASSOCHAM
References
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