Case Study on Yaantra.com: An Approach to Promote Online B2B Sales
Deepak Ranjan Sahoo
MBA student @ Globsyn business school Kolkata, India
Download PDFAbstract
In this era of digitalization, millions of users buy refurbished smart phones across India believing that
they would rather use an old phone with the features they then settle for a new phones with lower specs.
Yaantra.com as a new platform, started offering users with dependable technical support and quality
repair services in consumer electronics. i.e mobiles, tablets, smart phone, ipods. The ascent of
yaantra.com to capture the online market in India and the strategies implemented by it to create online
business, its ability to tie up with numerous mobile retail shops for the goodwill and popularity in the
online market. This case study aims to understand the marketing strategy, brand awareness, SWOT
Analysis and functioning of yaantra.com and also aims to overcome the challenges and provide the
feasible solutions.
Keywords: Digital promotion; refurbished smart phones; brand awareness; market analysis
References
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