Shifting of Consumer Preference Towards Organized Retail Outlets: A Case Study of Hisar City
Yashodeep Yadav
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Abstract
Last decade has shown a gradual increase in the retail sector in India and is spreading with a great
speed. India is the most attractive market for global retail players in terms of investment and
consumption. This paper will be helpful to find out the reasons of changing consumer preference for
organized outlets in Hisar city. The Consumer preference is examined with the help of a structured
questionnaire. The results show that, consumer preference towards organized retail outlets is changing
and if the retailer keeps these things in mind then he can take benefits of this conversion from
unorganized retail outlets to organized retail outlets which is shown in the present study.
Keywords: Organized Retail Outlets; EDPL; Hypermarkets; Hand-card Hawkers
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