Designing Key Performance Indicators for Cafes Integrating With Mobile Ordering Applications
K. Aggarwal
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Abstract
The food and beverage industry has gone through many revolutions. The most recent one is the
introduction of food ordering applications. These application help a local restaurant or café increase
digital presence with the hopes of higher revenue. However, these apps brought certain challenges as
orders volumes increased during peak hours remaining flat during non-peak hours. This paper gives an
approach that managers can use to design KPIs as they try to accommodate to this change. The paper is
based on a project done by the author with OSU Dining services and focuses on self-service café’s
offering hot sandwiches. This paper asserts on an approach where managers first find focus areas in their
café and then use these as a foundation to build their KPIs.
Keywords: food and beverage industry; local restaurant; self-service cafe's