A Systematic Review on Marketing Strategies and Their Relation With Other Strategies With Special Emphasis on Smart Phones
DR.N. SRINIVAS KUMAR
Professor, SRTIST, Nalgonda.
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Business environment is very tough for today's organizations. The firms are literally in warfare while selling
their goods and services, so there arises a necessity for strategies. One of the foremost strategy for companies is to present a concise message across different mediums and platforms. These marketing strategies enables firms to contend with their counter-parts. While doing so, attracting customer attention and keeping them loyal is another challenge. Smart phone sellers are no more exception to such marketing charades. This article try to identify some of the major issues of smart phone market. This study basically belongs to the category of systematic review. Hence, there was an extensive literature survey. Few useful articles belongs to the area of study were collected, studied and analyzed to identify what makes a company that sells smart phones so strong in the market.
Keywords: smart phones; marketing strategies; pricing strategies; competitive strategies; technology
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