Case Study on Flipkart
Dr. Sudha. S
Associate Professor and Research Supervisor, School of Management Studies, Vels University
Bharathi. K
Ph.D Research Scholar, School of Management Studies, Vels University
Download PDFAbstract
Innovation brings with itself a new set of challenges. The E-Retailing form of market was fairly
something unheard of to the Indian consumer in 2007. Flipkart which has carved a niche for itself in terms of
market share, goodwill and popularity in the online market to the extent that retailers are coming under threat
because of its discounts and smooth operations. The ascent of Flipkart to capture the online market in India in
just four years,the strategies implemented by it to create online business ,its ability to stand out among
numerous E-Retail sites. This case study aims to understand the marketing strategy ,brand awareness, SWOT
analysis ,functioning of Flipkart. It aims to predict the future roadmap and also aims to find significant threats
to Flipkart in the near future.
Keywords: Flipkart; E-Retailing; marketing strategy
References
- http://www.flipkart.com/help.php?topic=about
- http://gaikwad.in/flipkart-com-case-study
- http://vvkchandra.com/2008/01/07/startup-interview-flipkart-founder-binny-bansal
- http://businesstoday.intoday.in/story/online-retailers-india-struggle/1/24172.html
- http://www.thehindu.com/arts/magazine/article3290735.ece
- https://en.wikipedia.org/wiki/Flipkart