Vol: 5, Issue: 3 2015

Page: 08-17

Value Chain Analysis of Medium Scale Leather Goods Enterprises

Yashmita Awasthi, Prof. H. P. Mathur

This research work was designed to analyze the value chain analysis of medium enterprises of leather goods industry in U.P. This paper uses the value chain model developed by Dr. Michael Porter of the Harvard Business School to analyze industry activities. To achieve this purpose personal interview was conducted with the different medium size leather goods producer. The population of this study consists of those leather goods manufactures of Kanpur. Our findings revealed that the leather good producer. The main problem of the leather goods sector is the good quality supply of quality leather and woven fibers, the base materials of the industry, lack of advance technology etc. The value chain analysis used in this report is based on the primary and support activities of the producers. It does not consider the external value chains of suppliers and buyers. In addition, financial data were not considered in the value chain analysis as these would be hard to obtain and reconcile on an industry level.