Value Chain Analysis of Medium Scale Leather Goods Enterprises
Yashmita Awasthi
Prof. H. P. Mathur
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Abstract
This research work was designed to analyze the value chain analysis of medium enterprises of leather
goods industry in U.P. This paper uses the value chain model developed by Dr. Michael Porter of the
Harvard Business School to analyze industry activities. To achieve this purpose personal interview
was conducted with the different medium size leather goods producer. The population of this study
consists of those leather goods manufactures of Kanpur. Our findings revealed that the leather good
producer. The main problem of the leather goods sector is the good quality supply of quality leather
and woven fibers, the base materials of the industry, lack of advance technology etc. The value chain
analysis used in this report is based on the primary and support activities of the producers. It does
not consider the external value chains of suppliers and buyers. In addition, financial data were not
considered in the value chain analysis as these would be hard to obtain and reconcile on an industry
level.
Keywords: Value Chain; Leather goods; Medium enterprises; industry competitiveness
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