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Abstract

The Study of Start-up’s Marketing Strategies

Ananya Jain

Shri Ram College of Commerce

Harshul Jain

Vivekanand Institute of Professional Studies

1-10 Vol: 14, Issue: 4, 2024
Receiving Date: 2024-08-09
Acceptance Date: 2024-09-20
Publication Date: 2024-10-15
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http://doi.org/10.37648/ijtbm.v14i04.001

Abstract

This research paper explores the critical aspects of evaluating startup marketing strategies, focusing on customer acquisition and brand building. Specifically, it compares the effectiveness of customer acquisition and brand building through social media channels versus traditional marketing channels. By employing a comprehensive literature review, empirical data analysis, and case studies, This research aims to provide valuable insights for startups aiming to make informed decisions regarding their growth strategies.

Keywords: Startup Marketing; Marketing Strategy; Social Media; Traditional Marketing; Digital Marketing; Customer Acquisition; Brand Building; Marketing Channels; Social Media Marketing

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