Vol: 15, Issue: 4 2025

Page: 1-20

An Evaluation of the Role of Economic Intelligence in Enhancing Competitive Performance and Market Analysis: A Field Study on a Sample of Iraqi Companies

Mustafa Ali Ibrahim, Oday Ibrahim Abdulwahid, Dahlia Abdulhussein Ahmed, Yasir Jihad Saeed

Received Date: 2025-06-20

Accepted Date: 2025-07-03

Published Date: 2025-10-09

http://doi.org/10.37648/ijtbm.v15i04.001

This study will research the effect of economic intelligence on market and competition analysis and how it assists organizations to make information based strategic decisions. A descriptive-analytical methodology was adopted and a field study was conducted on a sample of employees in different fields, whereby a questionnaire was the main mode of data collection tool. The results indicated that there was a positive correlation of high order between economic intelligence and the improvement of organizational competitive performance. Nevertheless, its ability to influence the analysis of the market was discovered to be weak, which shows that the utilization of available data was weak in this field. The case study also outlined a number of challenges, the most significant of which is the poor information infrastructure and the lack of knowledge regarding the significance of institutional competitive intelligence. The study comes to the conclusion that the need to adopt training programs to improve the skills of employees in terms of gathering and analyzing competitive intelligence, establishing economic intelligence special units within organizations, and developing strategic information systems that can ensure the decision-making climate and make organizations much more flexible to respond to competition and market dynamics.

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