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Abstract

The Role of Big Data Analytics Capabilities in Enhancing Strategic Ambidexterity: An Analytical Study of the Opinions of a Sample of Employees in a Number of Travel Companies in Duhok City

Mohammed Abdulqader Mohammed

Dept of Administration and Economics, University of Al-Hamdaniya

Rabee Ali Zaker

Dept of Administration and Economics, University of Al-Hamdaniya

151-171 Vol: 15, Issue: 3, 2025
Receiving Date: 2025-06-29
Acceptance Date: 2025-09-04
Publication Date: 2025-09-10
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http://doi.org/10.37648/ijtbm.v15i03.011

Abstract

This paper will attempt to outline the contribution made by the capabilities of the big data analytics, in terms of its component dimensions of technological, human and organizational requirements, to strategic agility. The latter is also operationalized through its two aspects: exploratory agility as well as the exploitative agility. The key research question that underlines the investigation is the following: do the capabilities of big data analytics contribute in a significant way to the strategic agility in the investigated organization?

Keywords: Big Data; Big Data Analytics Capabilities; Strategic Agility; Travel and Tourism Companies.

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