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Abstract

Design Thinking for Sustainability; A Comprehensive Analysis of Design in Business Model Evaluation and Innovation

Hribhav Panchal

Indraprastha Institute of Information Technology, Delhi, India

112-129 Vol: 11, Issue: 2, 2021
Receiving Date: 2021-05-27
Acceptance Date: 2021-06-10
Publication Date: 2021-06-27
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Abstract

The process of creating circular and sustainable business models is highly complicated, which
prevents their widespread market adoption. There needs to be more clarification and rules for
businesses. A promising technique for issue resolution called "design thinking" has the potential to
speed up the invention process. However, design thinking has yet to be extensively investigated for
business model innovation and does not necessarily involve sustainability considerations. Given the
additional hurdles presented by the requirement for time efficiency and a digital environment, we
have created a design thinking-based framework to direct the early development of circular
business models in an effective online environment. The Circular Sprint is a brand-new process
system. This includes seven phases and twelve specifically tailored activities. The framework was
developed using an Action Design Research methodology, with 107 people working in 14 teams
and iteratively mixing four streams of literature, advice from sixteen experts, and six workshops.
The framework and its operations are described in this paper, along with assessments of the
framework's utility and usability. Despite its difficulties, the study demonstrates that it is
undoubtedly feasible to integrate sustainability, circularity, and business model innovation into a
design thinking process. We provide a flexible system and a collection of context-adaptable
activities that might help practitioners and innovators in the challenging process of developing new
circular business models. These resources can also be utilised for instruction and training. Future
scholars are encouraged to expand and change our framework and its components by customising it
for their scenarios and objectives. The supplemental material includes a thorough, step-by-step user
manual.

Keywords: sustainable business; Model Evaluation and Innovation; Design; supplemental material

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