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Abstract

Analysis of Branding, Product Differentiation and Marketing Segmentation of a F&B Company to Employ a Regression Model for Enhancing the Focused Market Size

Anshul Mehta

45-51 Vol: 4, Issue: 1, 2014
Receiving Date: 2013-12-30
Acceptance Date: 2014-01-27
Publication Date: 2014-02-11
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Abstract

Coca-Cola, the worlds most famous brand completed 119th year of its existence on 8th May this
year. Today the company is an unquestionable leader in the world business of non-alcoholic
beverages. Coca-Cola is the worlds largest selling soft drink and arguably the most successful
product ever marketed in the history of commerce. More than one billion serving of Coca-Cola
products are consumed everyday around the world in more than 200 countries.

Keywords: Product Differentiation; Branding; Marketing Segmentation

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