The Tourism Marketing Mix and its Impact on Improving Tourism and Hotel Service
Dr. Najm Abdul Aali Abbas Abboud Al-Daami
Al- Furat Al-Awsat Technical University / Technical Institute – Karbala
Taha Mahdi Mahmoud Al-Khalawi
Al- Furat Al-Awsat Technical University / Technical Institute – Karbala
Prof. Zine El Abidine Mousa Jaafar
University of Baghdad – College of Arts
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http://doi.org/10.37648/ijtbm.v13i05.001
Abstract
The tourism industry plays an important and vital role in the economic activity of many countries, there are the economies of many countries that rely heavily on them as a source of national income, and the best example of this is Spain, Italy, Tunisia and others, as tourism in these countries has contributed to solving many economic and social problems, including providing job opportunities for many of the people of these countries, not to mention raising the cultural level and the accumulation of knowledge for those peoples, as well as achieving a balance in the tourism balance.
Keywords: tourism; hotel service; marketing
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