International Journal of Transformations in Business Management

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

IMPACT FACTOR : 5.987 | SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393 | +91 9311631393   info@ijtbm.com


Abstract

Vol: 4, Issue: 1 2014

Page: 37-44

Corporate Social Responsibility: A Current Marketing FAD or Part of Corporate Value System

Roopal Chopra

In market economies, the primary purpose of companies is to maximize shareholder value (e.g. economic profit, share price and dividends) bound by legal/regulatory obligations which address specific social and environmental issues. For this, companies pursue competitive strategies which rely upon and develop relationships between the corporation and its stakeholders.

Back Download PDF

IJTBM
Typically replies within an hour

IJTBM
Hi there 👋

How can I help you?
×
Chat with Us