Strategic Inhibition and its Role in Promoting Controversial Marketing
Eman Abulamir Mohammed
Al – Kufa University , Business Management Department.
Prof. Yousif Hujeim Al-Taee
Al – Kufa University , Business Management Department.
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http://doi.org/10.37648/ijtbm.v13i01.005
Abstract
The purpose of this study is to examine the effect of strategic restraint on controversial marketing promotion.
Research limitations/implications Research limitations/implications - Research reasoning is limited because the variables are newly studied and we cannot directly assess the causal relationship.
Originality/Value - This study is one of the few studies that has examined the relationship between strategic inhibition and controversial marketing.
Conclusion - The concept of strategic constraint correlates positively with contentious marketing
Keywords: strategic inhibition; controversial marketing; marketing company
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