A Model of Creativity and Innovation in Organizations
This paper was withdrawn due to certain technical errors.
Abstract
As reported by Amabile et al. (1996:1154): “All innovation begins with creative ideas. We define innovation
as the successful implementation of creative ideas within an organization. In this view, creativity by
individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition
for the second". As creativity is an important source of organizational innovation as well as competitive
advantage (Amabile, 1988, 1996; Oldham & Cummings, 1996), organizations are increasingly seeking to
foster it. Different managerial practices influence the work environment, which is one of the major factors
impacting on creativity within business organizations (Couger, 1995). Therefore, managers face the
challenge of creating the right context and conditions for creativity to flourish (Shalley, Gilson & Blum, 2000).
Keywords: Model; Creativity; Organizations; Uncertainty; Survival; Ideas